NAIWE members are eligible for the colleague’s discount on registration for “Finding Your Niche/Expanding Your Horizons,” the fifth annual “Build Your Communications Business” of Communication Central, of which I am co-owner. This year’s conference, to be held October 1-2, 2010, at the Staybridge Suites-Rochester University in Rochester, NY, will feature a stellar line-up of presenters on launching an editorial business and growing one already in place.

This year’s speakers are just plain amazing! Speakers and topics include: Rich Adin on getting the rates you deserve; Michael Brady on building a brand through effective design; Bevi Chagnon on using Word to go to InDesign; Katharine O’Moore-Klopf on profiting from being online; Karl Heinz Kremer on using Acrobat in editing; Hilary Powers on setting up Word for editing; and Jack Lyon, Hilary Powers and Dan Wilson in an unprecedented “Word Summit.” I’ll present a session on what it takes to start and manage a communications business, and Communication Central co-owner Kat Nagel will offer tips for effective websites.
Full details are at:

www.communication-central.com

The website may be down for a couple of days as it is converted to a new format. For a registration form or further information, please feel free to contact me at Ruth@writerruth.com or Nagel at katnagel@masterworkconsulting.com.

The rooms at the Staybridge Suites-Rochester University, by the way, are eminently share-able. Rochester is served by AirTran (among many other airlines).

If you’re thinking of launching or expanding your freelance legal business or wondering how to market yourself more effectively, please consider attending a conference I’m involved with in Rochester, NY, on Sept. 25 and 26: “The New Marketing 101: Using Today’s Technology to Attract Tomorrow’s Clients,” the fourth annual “Build Your Communications Business” conference of Communication Central (I’m a co-owner). NAIWE members are eligible for a colleague discount on registration!

My Communication Central co-owner and I are presenting a pre-conference session on the afternoon of Sept. 25 on “Get Your Freelance Business Up & Running.”

Conference speakers on Saturday, Sept. 26, are Neil Hair, PhD, social networking expert; Dick Margulis, publishing consultant; Emily Carpenter, networking “addict”; and Steve Tylock, author of a book on using LinkedIn.

The conference hotel is a brand-new Staybridge Suites, right on the Genesee River, with free airport shuttle service and free parking.

Full details are at: www.communication-central.com

Had a great time making a speech on freelancing to the Society for Professional Journalists (SPJ) at the 100th SPJ convention in Indianapolis, IN, on Aug. 29. Met and made friends with a number of other freelancers and reconnected with several old friends from my days in DC and St. Louis!

Ruth T-C

www.writerruth.com

I’ve published a new booklet on “Freelancing 101: Launching  Your Editorial Business” with the Editorial Freelancers Association. To order copies, go to:

http://www.the-efa.org/res/booklets.php#freelancing

My co-owned presentation business, Communication Central, is holding its fourth annual “Build Your Communications Business” conference on Sept. 25 and 26, 2009, in Rochester, NY, and NAIWE members are entitled to a colleagues’ discount on registration! Find out how to use today’s online and social networking tools to make a business venture stand out from the crowd, get known and recognized, and grow in today’s competitive marketplace at “The New Marketing 101: Using Today’s Technology to Attract Tomorrow’s Clients.” Speakers include:

• Neil Hair, PhD, internationally known expert on social media trends, applications and branding; assistant professor of Marketing, Rochester Institute of Technology/E. Philip Saunders College of Business (http://www.neilhair.com/), on “Personal Branding in the New Age”

• Emily Carpenter, owner of Whizbang Marketing, president of the Rochester Professional Consultants Network (RPCN) and popular blogger and networker (www.whizbangweb.com, http://www.twitter.com/emilycarpenter, http://tr.im/NetworkingMatters), on “Using Twitter and Facebook to Market Your Business”

• Dick Margulis, noted publishing pro and owner of Dick Margulis Creative Services
(http://dmargulis.com/), on “Self-publishing as Part of a Marketing Plan/Marketing as Part of a Self-Publishing Plan”

• Steve Tylock, author of The LinkedIn Personal Trainer: Using LinkedIn to find, get found, and network your way to success! (www.linkedin.com/in/stevetylock), on “Making the Most of LinkedIn as a Marketing Tool: Beyond the Basics”

For full details, go to:

www.communication-central.com

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